![]() ![]() Technique, where people feel it and taste it and experience it, and then I want you “My business plan was ‘don’t lose money.’ So, literally, how many transactionsĭo I need to have a day to not go out of business? I wanted this to be a marketing “I wasn’t opening it because I wanted to have Hot Little Biscuits everywhere,” she Tool for her online and wholesale business “to put a face with our brand.” She saw the Charleston storefront as a marketing She opened the first store when her youngest child started kindergarten, and she set She also needed time to figure things out. As she likes to say, they were “playing in business.” It started slowly, just the way Morey wanted it to, giving her time to learn the ropes She thought it was a crazy idea.”Ĭrazy or not, the business sure has been successful.īiscuits are the bread of the South, but I have found that biscuits aren’t just forĬarrie Morey, Callie's Hot Little Biscuit founder, UofSC alumna The business was born 16 years ago, when Morey’s oldest daughter was 8īut Mom didn’t stay in the venture long. Her mother would make the biscuits Morey would market and Her mother that they could create a successful internet company selling biscuits madeįrom her family recipe. She would turn to her Lowcountry upbringing - and to her mother, Callie, the nameĪnd recipe holder behind the biscuits now enjoyed all over the country. “So, I was trying toįigure out, ‘OK, how do I stay in the food world but not own a restaurant?’” Wasn’t going to be conducive to raising children,” Morey says. That I wanted it to be about my passion, which is food. ![]() “I wanted to create a business around my priority, which is my children, and I knew But when she married, moved home to Charleston and started lifeĪs a stay-at-home mom, she had time to think about her next professional step. Or when she was working in Nantucket or out west or It’s not something she imagined when she was earning her degree in education at the Her cookbook, Hot Little Suppers: Simple Recipes to Feed Family and Friends, was published by Harper Horizon in November. Has grown to include eateries in Charleston, Atlanta and Charlotte, a thriving onlineĪnd grocery store business, and her own television show on PBS, How She Rolls. Mail-order biscuit-making endeavor from her kitchen in Mount Pleasant, South Carolina, Morey is the founder and face of Callie’s Hot Little Biscuit. Irvin Department of Rare Books and Special CollectionsĬarrie Morey mixes up a batch of biscuits at her Hot Little Biscuit store on King.Library Annex and Conservation Facility.College of Information and Communications.College of Hospitality, Retail and Sport Management. ![]()
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